Marketing TipsWriting Tips

Is Good Grammar Still Important?

When your wrong, your wrong coffee mugYes

Your going to lose you’re customer’s, that wont forgive grammatical errors on a website, Show Casing you’re business and it’s products, their are to many other Companys on the Internet too choose from and its too easy to google. *

Credibility

The above example is exaggerated, but the point is, your business credibility will be questioned if website or promotional copy is poorly written or contains grammatical errors. First impressions are vitally important and words are often the first impression that your clients have. Like it or not, people judge you and your business based on your use of language – in emails, on your website, in blog posts or on LinkedIn and other social media.

Your Brand

Grammatical errors can be costly to a brand built on professionalism and trust. Smart, sophisticated audiences (especially B2B) are much less inclined to give a brand serious consideration, when attention to detail, such as well-edited and proofed content, has been overlooked.

Language Changes

While it’s true that language evolves over time, good writing and correct grammar remain fundamental. Simple, clear and concise language is refreshing to read and easy to remember. Unless it is part of a marketing plan, clichés should be avoided, together with unnecessary capital letters and the over use of adjectives and long words where a short one works just as well.

Webfresh

Webfresh was conceived to help small businesses with their online content. We would be happy to offer you a free website audit or to quote on proofreading and editing of your content.

Some of the Basics

You’re = you are

Your = something that belongs to you

There = in or at that place

Their = something that belongs to them/him/her

They’re = they are

Won’t = abbreviation of will not

Aren’t = abbreviation of are not

Who = when you are referring to a person

That = when you are referring to an object (there are some exceptions)

Customers’ view = the view of the customers

Customer’s view = the view of a customer

Customers = more than one customer

Too = also or excessively

To = refers to a place, direction, or position

Surprisingly few words need to be capitalised – generally only proper nouns, acronyms, initials and the first letter of the first word in a sentence. Google is the name of the company and therefore should be capitalised, even when used as a verb.

Commas – have a look at Daily Writing Tip’s 10 Point Comma Quiz

 

*You’re going to lose customers who won’t forgive grammatical errors on a website showcasing your business and its products. There are too many other companies to choose from and Googling them is quick and easy.