Your going to lose you’re customer’s, that wont forgive grammatical errors on a website, Show Casing you’re business and it’s products, their are to many other Companys on the Internet too choose from and its too easy to google. *
The above example is exaggerated, but the point is, your business credibility will be questioned if website or promotional copy is poorly written or contains grammatical errors. First impressions are vitally important and words are often the first impression that your clients have. Like it or not, people judge you and your business based on your use of language – in emails, on your website, in blog posts or on LinkedIn and other social media.
Grammatical errors can be costly to a brand built on professionalism and trust. Smart, sophisticated audiences (especially B2B) are much less inclined to give a brand serious consideration, when attention to detail, such as well-edited and proofed content, has been overlooked.
While it’s true that language evolves over time, good writing and correct grammar remain fundamental. Simple, clear and concise language is refreshing to read and easy to remember. Unless it is part of a marketing plan, clichés should be avoided, together with unnecessary capital letters and the over use of adjectives and long words where a short one works just as well.
Webfresh was conceived to help small businesses with their online content. We would be happy to offer you a free website audit or to quote on proofreading and editing of your content.
Some of the Basics
You’re = you are
Your = something that belongs to you
There = in or at that place
Their = something that belongs to them/him/her
They’re = they are
Won’t = abbreviation of will not
Aren’t = abbreviation of are not
Who = when you are referring to a person
That = when you are referring to an object (there are some exceptions)
Customers’ view = the view of the customers
Customer’s view = the view of a customer
Customers = more than one customer
Too = also or excessively
To = refers to a place, direction, or position
Surprisingly few words need to be capitalised – generally only proper nouns, acronyms, initials and the first letter of the first word in a sentence. Google is the name of the company and therefore should be capitalised, even when used as a verb.
Commas – have a look at Daily Writing Tip’s 10 Point Comma Quiz
*You’re going to lose customers who won’t forgive grammatical errors on a website showcasing your business and its products. There are too many other companies to choose from and Googling them is quick and easy.