What happens tomorrow? | Google & mobile-friendly websites
This article from Yoast, explains in simple language, the implications of Google’s changed search algorithm. From 21 April 2015 the extent to which your website is mobile-friendly will directly affect your ranking.
It’s all about the user experience.
This is good news in that ‘real’ businesses and ‘real’ websites will be rewarded with higher rankings. Google wants users to be able to find what they are looking for without the clutter created over the years by companies promising enhanced SEO using tricks.
The bad news is that many businesses – myself included – will need to think about considerable investment updating their website to ensure it is responsive to both tablet and mobile phones.
With more and more consumers searching and purchasing via their mobile device (Mobile Marketing Statistics 2015), it is vital that the first web impression of your business is clear and simple. Potential customers will only hang around for a few seconds, so make it easy for them!
Don’t hesitate to contact Webfresh for further information and quotes on making your website mobile-friendly